Shopping Spree Competition
For the month of May The Ivanhoe Traders Association and Marketa in collaboration with renowned personal Stylist Cindy Newstead from Style with Cindy put together a competition to increase awareness of the diverse range of retailers and speciality services Ivanhoe has to offer by encouraging entrants to engage through social media, rewarding them with the ultimate Ivanhoe styling experience.
A large focus was put toward an online marketing solution utilising social media channels to engage through Facebook, Twitter and Instagram. For this reason it was important that the solution visually communicated the message of style and fashion and was highly shareable. I worked with Hybrid Expression to create a ‘Fashion Style’ Illustration that formed the basis of the branding, depicting the essence of the competition and creating consistency across all forms of print and online communication.
Colour was determined by trending colours for AW15 fashion (Monochromatic with pops of cobalt blue and supple reds) applied with bursts of water colour to attract attention and appeal to share.